Can somebody please tell me the value of those billboard trucks that patrol the streets of whatever city RIMS is occuring in? I saw one today, trawling by the Omni Hotel. I won't mention the name of the insurance company on the billboard, but let's just say their billboard did not make me appreciate their "brand" anymore than I already did.
Another insurance company has an advertisement on the sail of a boat in the harbor. Again ... embarrassing.
Maybe I am not sold on the idea of advertising for the sake of advertising, but I think there's something to be said for thinking ahead of time about exactly what it is you want to accomplish with your marketing campaign. Do you really want to be known as the insurance company that wasted your customers' premiums by renting a billboard truck to drive in circles around the Gas Lamp district of San Diego? (Not that that is what is happening ... but it could be the perception.)
Instead, all insurance companies, and any other vendor here, should focus all of their attentions and marketing $s on what really can impress attendees ... parties. More attention should be paid on venues and logistics, free food and desserts and, of course, free alcohol. If a would-be advertiser would like to have its name on the lips of more conventioneers tomorrow, what works best? A truck with its logo and latest slogan tattoed on its side that would tip over if it swerved too suddenly around a pot hole? Or a party that gives existing and prospective customers a little love back?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment